Microsoft wants video editors, artists, designers and animators to fall in love with Windows.
And frankly anyone else, since according to the company, we're all creators.
At their keynote in New York on Wednesday, the tech giant rolled out a number of updates and new products targeted at anyone involved in creative work, especially those working in 3D.
Overall, the presentation was an obvious appeal to the creative class that often relies on Apple's software and hardware to bring their projects to life.
I wish I had counted the insanely high number of times that Microsoft's speakers said the word "creator." The presentation was strategically pointed away from buttoned-up business professionals traditionally associated with Microsoft programs like Excel. Read more...More about Microsoft Event 2016, Surface Pro 4, Surface, Emoji, and Paint 3d