Playboy founder Hugh Hefner died on Wednesday, placing firm control of the magazine's creative culture in the hands of one of his sons, Cooper.
Cooper, just 25, is the chief creative officer. He provided a strong hint about the future of the magazine in the era of President Donald Trump during an interview last month with The Hollywood Reporter.
"We don't respect the guy," Cooper said. "There's a personal embarrassment because Trump is somebody who has been on our cover."